Hi, I'm Malaika Nisar.
I am a results-driven Social Media Marketing Specialist with experience in developing and executing data-driven digital strategies that enhance brand visibility and drive engagement. With a strong understanding of content marketing, paid advertising, and performance analytics, I focus on creating campaigns that not only attract audiences but also convert them into loyal customers. I have hands-on experience managing social media platforms, running targeted ad campaigns, analyzing key performance metrics, and optimizing strategies to maximize ROI. My approach combines creativity with analytical thinking to deliver measurable growth and consistent brand presence. I am passionate about helping businesses grow in the digital landscape and continuously improving my skills to stay ahead of evolving marketing trends. I am currently pursuing a Bachelor of Science in Information Technology at The Islamia University of Bahawalpur (2024–2028).
Work
I currently work as a Content Manager & Social Media Marketer for Pakistan's #1 toy stores — Bacha Toys, Junior Land, and Golu Baby. I manage their social media presence, run advertising campaigns, and handle their Shopify e-commerce websites to drive sales and brand growth.
Previously, at G-Tech Solutions, I was responsible for planning, executing, and optimizing social media marketing strategies to enhance brand visibility and engagement. I managed content creation and scheduling across multiple platforms, developed and monitored paid advertising campaigns, and analyzed performance metrics to maximize ROI.
If you'd like to work with me, just email me.
Previously, at G-Tech Solutions, I was responsible for planning, executing, and optimizing social media marketing strategies to enhance brand visibility and engagement. I managed content creation and scheduling across multiple platforms, developed and monitored paid advertising campaigns, and analyzed performance metrics to maximize ROI.
If you'd like to work with me, just email me.
Books worth re-reading
Podcasts I listen to
Blogs I read
Videos worth watching
People with unique perspective I follow
Quote worth thinking about
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.