Resume
Malaika Nisar
Digital Marketer & Social Media Specialist
Professional Summary
Results-driven Social Media Marketing Specialist with hands-on experience in developing and executing data-driven digital strategies that enhance brand visibility and drive engagement. Skilled in content marketing, paid advertising, performance analytics, Shopify e-commerce management, and campaign optimization. Passionate about helping businesses grow through creative and analytical marketing approaches.
Work Experience
Content Manager & Social Media Marketer
- Manage social media accounts across Facebook, Instagram, and TikTok for Pakistan's #1 toy store brands
- Plan, execute, and optimize paid advertising campaigns to drive sales and brand awareness
- Manage Shopify e-commerce websites including product listings, content updates, and store optimization
- Create engaging content strategies that increase audience engagement and follower growth
- Analyze campaign performance metrics and optimize strategies to maximize ROI
Social Media Marketing Specialist
G-Tech Solutions
- Planned, executed, and optimized social media marketing strategies to enhance brand visibility and engagement
- Managed content creation and scheduling across multiple social media platforms
- Developed and monitored paid advertising campaigns to generate leads and conversions
- Analyzed performance metrics to improve overall campaign effectiveness and ROI
- Collaborated with the team to strengthen digital presence and ensure consistent brand messaging
Skills
Marketing & Strategy
Social Media MarketingContent StrategyPaid AdvertisingSEOCampaign ManagementBrand ManagementEmail MarketingInfluencer Outreach
Tools & Platforms
Meta Business SuiteGoogle AnalyticsGoogle AdsShopifyCanvaHootsuiteMailchimpWordPress
Education
Bachelor of Science in Information Technology
The Islamia University of Bahawalpur
Interests
Digital Marketing Trends · E-commerce Growth Strategies · Content Creation · Brand Storytelling · Data Analytics · Social Media Innovation